Cases
Collected textile waste is recycled into T-shirts
arrow_backTo the overview08 January 2026 | ID® Identity
– A T-shirt that brings volunteers and guests together at Venø Festival and tells a story of responsibility and local engagement.
Venø Festival, known for its intimate atmosphere and focus on family-friendly experiences, has this year chosen a RE-CARE T-shirt from ID® Identity. The T-shirt contains 20% recycled fibres collected from Danish households, thereby telling a story of responsibility and local engagement that aligns closely with the festival’s values.
Bringing volunteers and guests together
More than 150 volunteers work together to create a great experience for 600 guests, and shared clothing plays an important role in this. The RE-CARE T-shirt from ID® Identity has helped create a strong sense of community among the volunteers and makes it easier for guests to identify the many helpers at the festival.
“The T-shirt has helped create a sense of community – especially for new volunteers, who could quickly find each other. At the same time, it’s a great way to take a memory home from the festival,” says Stefan Tholstrup Schmidt from the organising group.
Many volunteers continue to wear the T-shirt after the festival, where it also serves as a symbol of the experiences and the community they have been part of.
This case is written by:
ID® Identity
ID® Identity is one of Europe’s leading manufacturers of corporate wear. Every day, we supply clothing for companies and events across Europe, supporting our customers’ shared corporate identity. Whether we deliver quality solutions for the laundry and leasing sector or provide sparring within product development, design, and advisory services, we do so with strong professional pride and genuine enjoyment. This has been part of our identity and story for more than three decades.
With roots in Denmark and an international outlook, our goal is to deliver corporate wear where quality, function
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