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Randi Whalsten - Svampe på menuen, fra jord til gourmet
arrow_backTo the overview05 March 2026 | Matr Foods
On March 24, 2026, from 12:00–12:25, our CEO Randi Whalsten will take the stage at Foodexpo to talk about what drives us at MATR: fermentation, craft, ambitions, and the next generation of plant-based food.
If you’re curious about how fermentation can unlock deeper flavour and jucy bite, better nutrition, and new possibilities for plant-based cuisine then this talk is for you.
Randi will share the story behind MATR, the thinking behind our products, and our ambitions for the category, and how we are creating something truly different in the world of food.
At the same time, we’re celebrating a huge milestone.
Starting in week 12, you’ll be able to find MATR patties and minced in 53 Coop stores across Jutland, Funen, and Zealand. This is a big step forward, and for us.This means that more people can now include a delicious MATR dish in their weekly routine.
This is only the beginning. We’re starting with 53 stores, but our ambitions are big. Over the coming years we’ll continue expanding throughout Denmark, with even more growth planned toward the end of 2026 and into 2027.
If you’re visiting Foodexpo, come by, say hello, meet some of the team, and try our delicious samples. We’re pretty sure it might just transform the way you think about fermented whole foods.
We’re incredibly excited about what’s ahead — and we hope to see many of you at Foodexpo.
This article is written by:
Matr Foods
At MATR Foods, we use traditional mushroom fermentation on a mix of Nordic organic vegetables, legumes and grains to create a new healthy plant ingredient rich in deep umami flavor and a juicy, firm bite.
MATR was started in Copenhagen, Denmark by a group of people in 2021 who wanted to produce healthy and sustainable food. We saw a need for a change, not only in the selection of available plant-based foods, but also in the way we utilise our produce. Through research, trial and testing we came up with a new way to create delicious food from the unwanted from agriculture. But this did not h
