PURITY C iQ – intelligent filtration for consistent cup quality.

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25 February 2026 | BRITA Nordic A/S

• Barista Boulevard

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Water – nature’s solvent:

Water is a truly magical substance. It’s nature’s solvent. When you consider the science behind coffee, we're looking to get the ideal flavour and extractions from those delicious beans that have been roasted in a way that helps coffee live its best life through a beverage. The way to do that is to draw off those flavours through the water. Water can literally make or break a coffee.


Intelligent water filtration:

At coffee competitions, it’s fascinating to see baristas use their own water or dose it with minerals. That might work for competition conditions – but in a busy high street store, you need one water that’s consistent for all your brewing methods and different roasts.

That’s where BRITA’s new PURITY C iQ water filter comes in. Designed for (and in partnership with) coffee professionals, the data-driven system is a game changer for the industry. PURITY C iQ combines a filter, a filter head, and the cloud-based BRITA iQ Portal to deliver accurate information on key performance parameters in real-time. It allows you to monitor and optimise your water’s alkalinity and hardness, and also uses activated carbon to remove chlorine and organic compounds.

To make sure you’re hitting those perfect ranges every time, and that every cup of coffee you serve will taste just right, find out more about the BRITA PURITY C iQ smart filter now.

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