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Lübech Living opens new inspiration shop in Aalborg
arrow_backTo the overview26 November 2025 | Lübech Living
Last Friday, Lübech Living opened the doors to the Lübech Living Shop, their new inspiration universe in Aalborg. The store is designed to showcase how OOhh Collection, Vance Kitira, and UASHMAMA can be presented and sold in retail in a way that combines aesthetics, storytelling, and sustainable design.
A Store Created for Retailers
Although the shop is also open to consumers, it has been developed with their B2B retailers in mind, creating a space where retailers can get a clear sense of how the products can be used, styled, and sold in practice.
On their Instagram profile @oohh_collection, they will continuously share styling ideas, seasonal inspiration, and product news. Lübech Living hopes retailers will use the profile as a tool and inspiration library, making it easier to work creatively with their brands in everyday retail.
Sustainability at the Core – Also in the Interior
When designing the new shop, Lübech Living chose to create a beautiful and functional space without unnecessary purchases.
They invested in only one new shelf. All other furnishings were pieces they already owned, including items reused from previous trade fairs.
“It has been a fun and creative process where reuse, responsibility, and design have been considered from start to finish. The result is a store that reflects our values and demonstrates how sustainability can be an integrated part of a retail concept,” says Susanne Lübech, Founder & Creative Director at Lübech Living.
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Lübech Living
A world of sustainable experiences
Lübech Living was founded in 2006. We work within the business of interior, lifestyle and home decoration. The core idea of Lübech Living is transparency.
Stunning, sustainable, handmade
All products are handmade and produced under sustainable conditions. We are well known for our design, style and quality. Lübech Living design and produce our own brand OOhh and OOhhx, we work as the European distributor for Vance Kitira Candles and we are the Nordic distributor for the well known Italian brand UASHMAMA.
We do everything for a reason
Everything we