Rinner Alexander & Co. KG | Italy

TRADITION SINCE 1956
IN 1956, FOUNDED AS A VILLAGE BUTCHER’S SHOP BY ARTHUR RINNER, THE BUSINESS WAS
HANDED OVER TO HIS SON ALEXANDER IN 2003.
Alexander wanted to move away from the traditional butcher’s shop and turn it into a true bacon
production business. This sparked the idea of producing only smoked products and long-life goods,
and in 2008 the company was rebuilt. That same year, his son Max began his apprenticeship as a
butcher and, at the age of 23, joined the business.
The company continued to grow, and in 2017 construction of a new production facility began, which
was completed and occupied in 2019. Today, his son Max runs the business in the third generation.
He manages production and is responsible for quality assurance. In this way, it has been possible to
successfully combine time-honored tradition with state-of-the-art production technology.