Press releases from Foodexpo

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Press releases from Foodexpo 2022

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Foodexpo embraces the future with a new entrepreneur universe

03 February 2022

When the biggest food fair in the Nordic countries, Foodexpo, takes place at MCH in March 2022, there will be rich opportunity to take a look in the culinary crystal ball of the future, when 3 trendsetting mentors present 45 new food-start-ups in a whole new entrepreneur area.

Foodexpo, the professional meeting place for the entire food industry, will have a completely new area, FoodStartUp, when the fair returns March 27.-29. 2022. Here new thinking, gastronomic passionate souls will sparkle of spirit and creativity.   

FoodStartUp is created in cooperation med three strong mentors, who all work with food entrepreneurship in different areas in the country. Chef and food specialist Per Mandrup has found his entrepreneurs from South Jutland and Funen. Bente Lægsgaard from Ringkøbing-Skjern Erhvervsråd have been concentrated about West Jutland, while chef, entrepreneur and speaker Claus Meyer have found his start-ups primarily in Sealand. Every mentor arrives with 15 entrepreneurs, who they will represent in the FoodStartUp area. The FoodStartUp area consist of 45 exhibitors in total.

-The entrepreneur area at Foodexpo can actively strengthen the start-up-environment in the business and shorten the way from idea to breakthrough. My job – along with the 2 other mentors and our teams – has been to find curious and talented entrepreneurs in the food business, where we have found a number of passionate souls with exciting business concepts and tasteful products. We have each pointed at 15 entrepreneurs, who will get the chance to show their products, says Claus Meyer.

Nine entreprenuers challenges ideas and concepts
Already on the first day on the fair, the FoodStartUp welcomes the prestigious StartUpAward, where 9 food entrepreneurs, nomianted by the 3 mentors, pitches ideas and concepts to a jury. The jury consist of Nordic Female Founders- director and investor Mia Wagner, who is also know from the Danbsh tv show “The Dragons Den”. According to Mia Wagner is it important to have focus on entrepreneurs in the food business.

We need entrepreneurs, so we can get new products. There is a need of new thinking, and we need to welcome new products in the food business and take the opportunity to produce local, so we can take care of the environment. It is defeating, that the established people in the business is good at welcoming and to back, new products, says Mia Wagner, who will share her big knowledge and experience with the Danish entrepreneur setting on the area speaker stage.

A platform for new relations
Among the 45 food entrepreneurs you will find co-founder of Foodture Christian Munch-Jakobsen. The company produces the legume-based plant protein Tæmpeh and the expectations to the new entrepreneur universe is big:

It is an all-time initiative, and we look forward to exposing our products on this new platform. It is hard to be an entrepreneur in the food business, so we are very grateful for the focus and the whole procedure and our corporation with Claus Meyer, which has given us a priceless support and professional back-and-forth. Now we look forward to meeting a bunch of curious people at the fare, to get feedback and create new relations, says Christian Much-Jakobsen. 

Knowledge sharing and authentic marketplace atmosphere
On the FoodStartUp stage you can experience lectures, cases, and stories from a bunch of passionate food entrepreneurs. Besides Mia Wagner the stage intakes names as Cecilie Lind from The Protein Kitchen and Heine Max from Seaman Chips. You can also get inspiration at the entrepreneur’s area own coffee shop, StartUpBar, where under the whole fare will be informal talks with the exciting profiles from the area.

In the same hall there will also be an authentic marketplace atmosphere, when the concept areas Gastronomy Market and Food Market, folds out and offers a bunch of small and medium-sized food manufacturers. The exhibitors inspire with their good stories about local products, and it is here, you can find exciting news, which can create the unique shop. There are more than 150 exhibitors in the hall.

Contact:
Carina Høgsted Kirkegaard
Projektleder, MCH
Telefon: 99 26 99 86
E-mail: cak@mch.dk

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